Localvolts will allow people to buy and sell electricity directly. Consumers will have the opportunity to choose not only what type of electricity they want to buy, but also how much they are willing to pay.
On the other side of the equation, people who generate electricity can set their own prices, rather than getting whatever the big electricity providers give them. But not only that, they can choose who they sell to, perhaps just supplying family members for free, or working together within a community to reduce electricity prices.
This will create a genuine, fair market place, where people have choice about what they do with the electricity they produce, and real choices about who they pay to generate electricity for them.
Peer to peer electricity means doing business with real people, not with big electricity companies.