Max, Renewable Energy Consumer
Max used to buy 100% GreenPower from an existing retailer. He moved to Localvolts to better direct his energy dollar. Max is a friend of Charlotte and Roger so his first preference is to buy from them. His next preference is to buy from his neighbours, followed by the large renewable power plants. Localvolts matched up Max to the producers of renewable energy according to his preferences, but due to the mismatch in timing of Max’s energy consumption, and the renewable energy generation, Localvolts had to source energy from coal-fired power plants to meet Max’s energy requirements.